Another effect of influencer marketing is that brands don't have to waste resources promoting themselves, and instead use influencers to speak on their behalf and deliver the message they want people to hear and trust. So much so that 4 in 10 Millennial subscribers say their favorite influencer understands them better than their friends. It's extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. 70% of Teens Trust Influencers More than Traditional Celebrities Here are 20 influencer marketing stats that will surprise you. So let's take a look at some of the most eye-popping results of these studies. Interest in influencer marketing has only grown, which means a lot of research has been conducted, producing interesting statistics. And, since more people are joining social media networks every day, companies have realized they can leverage these platforms for marketing. After all, countries across the globe are using social media platforms in one form or another. These new influencers are more relatable than traditional celebrities. Social media has given normal people an opportunity to build their own brand through stimulating content and engagement.
It turns out that 48% ran influencer campaigns with interest in using influencers on TikTok rising 325% in just one year according to The State of Influencer Marketing 2021 research. These influencers are trusted by millions of consumers, and marketers are paying attention. To get the most out of any influencer you may use, it’s crucial to build an influencer marketing strategy. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions. As social media has become a more integrated part of our lives, influencer marketing has exploded.
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